The Indian automotive industry has witnessed a significant transformation with the introduction of the Tata Curvv EV. As the demand for electric vehicles continues to grow, Tata Motors has taken a bold step by launching one of the most advanced and stylish EVs in the market. With futuristic design, powerful performance, and cutting-edge technology, the Tata Curvv EV sets a new benchmark in the electric SUV segment.
Overview Tata Curvv EV
The Tata Curvv EV made its debut in August 2024 as part of Tata Motors’ electric mobility vision. Positioned as India’s first SUV-coupé electric vehicle, it merges the practicality of a sport utility vehicle with the sleek aesthetics of a coupé. Built on Tata’s new acti.ev platform, the Curvv EV focuses on innovation, efficiency, and user convenience.
Key Highlights:
- Available in two battery pack options: 45 kWh and 55 kWh
- ARAI-certified range of up to 585 km
- DC fast-charging support
- Advanced safety features and ADAS
- Starting price: ₹17.49 lakh (ex-showroom)
Battery, Range, and Charging Capabilities
The Tata Curvv EV comes with two battery pack configurations tailored for diverse driving needs:
45 kWh Battery Variant
- Power output: 150 PS
- Torque: 215 Nm
- Acceleration (0-100 km/h): 9 seconds
- ARAI-certified range: 502 km
- Real-world range: 330–350 km
55 kWh Battery Variant
- Power output: 167 PS
- Torque: 215 Nm
- Acceleration (0-100 km/h): 8.6 seconds
- ARAI-certified range: 585 km
- Real-world range: 400–425 km
Charging Features
- 10% to 80% in 40 minutes via DC fast charger
- 150 km of range added in just 15 minutes of charging
- Vehicle-to-Vehicle (V2V) and Vehicle-to-Load (V2L) functionalities
These charging capabilities enhance usability and make the Curvv EV suitable for both daily commutes and long-distance travel.
Design and Exterior Features
The Tata Curvv EV features a striking design that combines coupe-like elegance with SUV ruggedness.
Exterior Highlights:
- LED projector headlamps with connected DRLs
- Sequential turn indicators
- 18-inch diamond-cut alloy wheels
- Flush door handles
- Aerodynamic silhouette with a sloping roofline
- Powered tailgate with gesture control
This unique styling not only contributes to aesthetics but also improves aerodynamics for better efficiency.
Interior and Technology
Inside the Curvv EV, the cabin is designed to provide a premium experience through a mix of comfort, convenience, and high-tech features.
Interior Features:
- 12.3-inch Harman touchscreen infotainment system
- Wireless Android Auto and Apple CarPlay
- 10.25-inch digital instrument cluster
- 9-speaker JBL sound system
- Panoramic sunroof with voice assistance
- Ventilated front seats and cooled glove box
- 500-liter boot space and 11.6-liter frunk
The integration of over-the-air (OTA) updates and smartwatch connectivity ensures that the vehicle remains up-to-date with the latest features and enhancements.
Safety and Driver Assistance
Safety is a key priority in the Tata Curvv EV. It includes advanced safety features and Level 2 Advanced Driver Assistance Systems (ADAS).
Safety Features:
- Six airbags standard across all variants
- Electronic Stability Program (ESP)
- Hill hold assist and hill descent control
- All-wheel disc brakes with brake disc wiping
- ADAS with 20 features, including:
- Lane keep assist
- Adaptive cruise control
- Forward collision warning
The Curvv EV has received a 5-star safety rating from Bharat NCAP, highlighting its robust construction and occupant protection.
Pricing and Variants
Tata Motors offers multiple variants of the Curvv EV to cater to different customer preferences:
45 kWh Battery Models:
- Creative: ₹17.49 lakh
- Accomplished: ₹18.49 lakh
- Accomplished +S: ₹19.29 lakh
55 kWh Battery Models:
- Accomplished: ₹19.25 lakh
- Accomplished +S: ₹19.99 lakh
- Empowered +: ₹21.25 lakh
- Empowered +A: ₹21.99 lakh
These prices make the Curvv EV a competitive offering in the mid-size electric SUV category, especially considering the technology and range it delivers.
Pros and Considerations
Pros:
- Long driving range with fast charging
- Distinctive SUV-coupé design
- Feature-rich cabin with premium finishes
- Strong safety credentials
- Competitive pricing
Considerations:
- Rear headroom may be limited due to sloping roofline
- Some users have reported minor issues with lighting and braking systems in early test units.
These considerations are typical of first-generation models and are expected to be addressed through software updates and minor design adjustments.
Market Impact and Competitors
The Tata Curvv EV enters a growing segment that includes models like the MG ZS EV, Hyundai Kona Electric, and Mahindra XUV400 EV. However, its distinctive design, broader variant options, and Tata’s extensive EV ecosystem give it a competitive edge.
Tata Motors already leads India’s electric passenger vehicle segment, holding over 70% market share as of Q1 2024. The Curvv EV is expected to further solidify this position.
Conclusion
The Tata Curvv EV represents a significant leap forward in India’s electric vehicle transition. With its blend of design innovation, advanced technology, impressive range, and safety features, it appeals to environmentally conscious buyers looking for style and performance.
As infrastructure for electric mobility continues to improve, vehicles like the Curvv EV are poised to accelerate the shift toward a sustainable automotive future.